Stumptown was coined in a period of phenomenal growth in Portland after 1847. The city was growing so rapidly that the stumps of trees cut down to make way for roads were left behind until manpower could be spared to remove them. In some areas the stumps remained for so long that locals whitewashed them to make them more visible. They also used them to cross the street without sinking into the mud.
The company’s co-founders, Jan Koum and Brian Acton, have insisted on keeping WhatsApp simple and respecting users’ privacy, to the extent that they adopted the mantra “No ads! No games! No gimmicks!” Since that sentiment conflicts somewhat with Facebook’s mantra—“Fuck ’em”—this mammoth purchase could be viewed as the end of WhatsApp as we know it.